The Prisoner's Dilemma: The Key to Creativity - August Turak, Forbes
"I was having lunch with one of my clients, the CEO of a rapidly growing mid-size company, when I casually asked for his job description. He smiled and said, “Well, if you followed me around you’d probably think I do lots of things. But I only have one job. I build passion . Most people think talent is in short supply. Hell, the papers are full of stories about regular folks working miracles when something they really care about is on the line. Talent is not in short supply. Passion is. My job is showing people that what we’re doing is worth doing. I provide the whys so our people can provide the hows . Once passion is in place,” he said with a big grin, “my job becomes insisting that people use their vacation and trying to stay out of the way. In a previous article, 8 Keys to Innovation: Building Brands by Killing Frogs , I noted that prisoners are some of the most creative and innovative people. Turning toothpaste tubes into lethal weapons demonstrates thei...